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GWC was founded in 2011 by Sergio Jimenez and Jose Carlos Cortizo, as an international meeting point for companies and professionals interested in the use of game mechanics and dynamics in non-recreational areas such as engagement with clients and talent, health and education.

Since its inception, GWC has positioned itself as the largest international meeting point in terms of number of attendees, success stories, know-how, launch of new solutions and business opportunities.