A Full-Day Advanced Octalysis Gamification Workshop Instructed by Yu-Kai Chou (26th October)
Gamification is a field that is substantially taking off in today’s world. The premium research firm Gartner not only predicted that 70% of Fortune 500s will utilize gamification by 2015, there are hundreds of Gamification Case Studies with ROI stats in the double or triple digits. However, there still are many misconceptions and misunderstanding on gamification, especially when it comes to actually implementing good gamification design into your own projects. In fact, Gartner also predicted that 80% of gamification attempts would fail due to bad design. How much would you do to ensure that you are part of the 20% who gets it right and takes your business metrics to the next level?