Gamification Research Department Producer, GECON
Flavio is PhD by the Complutense University of Madrid in Learning for Innovation using Videogames. He has more than 14 years of experience as researcher and entreperneur in the field of games and videogames. He has also collaborated with international organizations in a huge variety of projects such as analyzing european videogames market or the use of videogames for social and labor inclusion with the JRC of the European Commision or as keynote speaker in brazilian SBGames Simposium. In the role of entreperneur he was chief of development of some very sucessful advergaming projects for very popular DIAGEO’s brands like J&B and Johnnie Walker.
Flavio has written a huge number or papers and articles about gamification, one of them was in 2012 thanks to a collaboration with prestigious Routledge publisher in the book The Videogames Industry. Past, Present and Future.
Actually he is GECON.es research team manager where continues his thrilling research in how to apply gamification for behavior change and motivation stimulation in the fields of tourism, learning, pharma and human resources among others. His team has been awarded several times with research grants by the spanish government ministeries of Economy and Industry.
He is also an ultra-player of any complex turn-based growing and civilization-style games even though he recognizes has found beauty in minimalist indie games as Reigns, Ridiculous fishing, FTL … or in the strange gameplay and soundtrack of Sword & Sworcery.