Kevin Werbach

Kevin Werbach

Professor of The Wharton School, University of Pennsylvania

Kevin Werbach is a professor of Legal Studies and Business Ethics at the Wharton School of the University of Pennsylvania. He co-authored For the Win: How Game Thinking Can Revolutionize Your Business, and over 300,000 students have registered for his Coursera Gamification MOOC. He is also a leading expert on Internet and telecommunications policy, who served on the Obama Administration’s Presidential Transition Team.

Kevin Werbach at GWC 2014: “Learning from games for gamified learning”

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Talk by Kevin Werbach - Research Based Gamification

His talk at #GWC16: “Research-based Gamification”

27th October

What do we really know about effective gamification design? Quite a lot, it turns out. Researchers in numerous academic fields have been studying gamification techniques, sometimes with surprising results. This talk will identify key principles from scholarship that can be applied directly to practice.

GWC Conference 2016: The Engagement Conference

26th-27th October, Madrid (Spain)

Speakers

50+

Countries

75+

Companies

400+

Decision Makers

67%

Attendees

1,000+

Attending Companies

Coventry
Johnson and Johnson
Vodafone
Vibbo
Philips
Boehringer
Prisa
Queen Rania Foundation
Google
Facebook
Telefonica
Leroy Merlin
Amazon
Delft
Cisco
Unidad Editorial