Founder and Managing Partner of Subatomic
Melinda S. Jacobs, M.A. is an entrepreneur and user experience expert specializing in changing behavior through play and games. She started consulting and creating digital experiences for companies in 2011 and based on this passion she founded her own company @SubatomicNL. Since late-2014 she has started a new business @ClustrAt which helps local brick-and-mortar businesses gain more visibility and traction by selling together online.
Melinda is active in her research on how to create behavior change through gamifiation and games. Her research has been published in peer-reviewed literature and she frequently gives talks about her work. She is a member of the review board for the Journal of Games and Virtual Worlds and the IJGBL and continues to give guest lectures at colleges and universities across the Netherlands.
Discover more about Melinda in our exclusive interview: ‘An Interview with Melinda Jacobs: Don’t get caught up in the focus of “game mechanics” or “fun”‘