Rosa Maria Lopez

Rosa María Lopez

Multichanneling Manager, Boehringer Ingelheim

Marketing professional, expert on Digital Transformation. Rosa María graduated in Business Administration, with an specialization in Marketing and Market Research at the UAB. Master in Marketing and Sales Management (GESCO) at ESIC Barcelona.

Rosa María has been working in marketing and management during the last 16 years, in several sectors such as strategic marketing, retail banking, corporate banking, insurance, real state and pharmaceutical sector.

Nowadays, Rosa María is Multichannel Manager at the Human Pharma division in Boehringer Ingelheim Spain. She is also lecturer at ESIC Business School in several masters: Digital Marketing, GESCO and MBA.

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talk-rosa

Her talk at #GWC16: “Focus on People through Gamification”

27th October

Digital Transformation has arrived and it’s adding new challenges in the relationships with the customers. Boehringer Ingelheim’s answer to this new context is to adopt a new work philosophy: “focus on people”. To make it possible we include Gamification to activities or processes we adopt, from the little things to the biggest efforts… inside and outside the organization.

GWC Conference 2016: The Engagement Conference

26th-27th October, Madrid (Spain)

Speakers

50+

Countries

75+

Companies

400+

Decision Makers

67%

Attendees

1,000+

Attending Companies

Delft
Johnson and Johnson
Leroy Merlin
Vodafone
Schibsted
KFC
Zara
HP
Sega
Queen Rania Foundation
Loewe
Lego
Coventry
Oracle
Iberdrola
Prisa