Yu-kai Chou

Yu-kai Chou

Founder and CEO of The Octalysis Group

Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of the gamification framework: Octalysis. He is the Founder of The Octalysis Group and the Behavioral Scientist at the Israel-based gamification platform Captain Up. He has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2014, Yu-kai was ranked the “#1 Gamification Guru” by the World Gamification Congress based in Spain, as well as the UK-Based organization Rise.Global. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, HP, Cisco, Wells Fargo, and more.

Yu-kai Chou at GWC 2015: “Maturity in Gamification: a Shift to Intrinsic White Hat Designs”

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His Talk at #GWC16: “The Golden Era of Game-Based Solutions”

27th October

After a period of “hype” for gamification, a new era of creating actual solutions through our understanding of game design and behavioral science emerges. Despite extrinsic-focused PBL systems failing to meet public expectations, more companies than ever before are approving budgets to learn about gamification and experimenting with various solutions. This is especially prominent in fields of education, training, HR, product design, and healthcare. However, given the expanding interest and funds into the space, what needs to happen to truly turn this opportunity into a golden era of game-based solutions taking over the world and making all activities fun and engaging?

In this talk, Gamification Pioneer and Author Yu-kai Chou explains the importance of understanding Behavioral Science in gamification solutions, as well as methodologies to apply intrinsic motivation design over incentive-based extrinsic motivation systems.

GWC Conference 2016: The Engagement Conference

26th-27th October, Madrid (Spain)

Speakers

50+

Countries

75+

Companies

400+

Decision Makers

67%

Attendees

1,000+

Attending Companies

Belron
Unidad Editorial
Ikea
Mapfre
HP
Accenture
Telefonica
Delft
Santander
Coventry
Queen Rania Foundation
Schibsted
Iberdrola
Blizzard
Johnson and Johnson
Loewe