When designing game mechanics to create engagement, what matters most is not gamification but the needs of the user. Melinda Jacobs proposes placing the problem at the center and working from there without losing focus. She also reminds us that it is hugely important and necessary to assess whether the infrastructure on which we will implement changes is mature enough to support them.

GWC
Leave Comment

Your email address will not be published. Required fields are marked *

clear formSubmit